Today’s commercials were just as interesting as the ones in the previous workshops. You commented on three commercials which present elements of intertexuality.
The "Mini Vikings Ad" (Stefania) also presents the subversion of expected (and most often accepted) codes of beauty. It sets a new code for being "cool" and it addresses a larger audience of potential customers.
The "1984 Apple’s Macintosh Ad" (Nazzarena) strikingly echoes Orwell’s masterpiece, whose Big Brother certainly stands for Microsoft. The dazzled and speechless viewers are the ones who are so blinded by Microsoft that they do not even contemplate the idea of a fit athlete (Macintosh) who has come to free them (the symbol of the hammer) from the dictatorship of Big Brother!
The "Diet Coke Casablanca Ad" (Tiziana) is strongly hooked to the past. Here Coca-cola is not selling their drink, they are selling an image of themselves, a lifestyle, a frame of mind!
Finally, the social ad "WNF Laat de Amazone leven" (Erica) raises the viewers’ consciousness as to the respect of the environment. Nature is in harmony, its creature serve one another, what about us human beings?
Before you watch the commercials by Stefania, Nazzarena, Tiziana and Erica respectively, I would love you to read the following. It may help you focus a bit better on the concept of "intertextuality".