Look at the following ad: http://brokenteens.org
What kind of ad it? Pay attention to the use of sound, to the use of colours, to the movement of the images. What is the effect of all these elements? Then take into consideration the "protagonists" of the social ad (age group, physical appearance, etc.) In what way is the choice of the "protagonists" linked to the addressees of the ad? These are just some questions to help you analyse the ad. Do not feel constrained by them.
Now look at the following images meant to fight binge-drinking. Which one do you find most effective? Why? If you were asked to devise an ad to raise young people’s awareness as to the dangers of binge-drinking what would your image be? What would your slogan be?
Now look at the following social ad. It is French. What dangers does it highlight as to binge-drinking? Do you find it effective? Why (not)?