Now watch this video clip and try to figure out what aspect the advertising experts exploited in order to sell their product or their point.
To be clearer, I would like to give you an example. I find the advertisement of the air-conditioning equipment irritating. Most people would find it funny, but isn’t using animals on brink of extinction like pandas a bit paradoxical?
So think about the following:
Why are animals used in advertising?
Think of the commercial in which the American actor Richard Gere advertises the brand of a car. It is shot in Africa, among lions, as if in Africa people could drive that car, or as if that car respected the natural environment!
Think about this issue, but please bring up some of your own.
Which ad is male-oriented?
Which reinforces pathetic stereotypes?
Which one is paradoxical?
Which plays on the idea of sex?
Yes!!! There appears to be lots of ads that hinge around sexual innuendos, because believe it or not sex sells. We live in a society obsessed with the idea of sex and advertisers know that, that is why lots of ads use it or hint at it!
Another important aspect to consider.
Why do you think lots of ads use paradox?
I mean, why do lots of ads use situations that you immediately spot as absurd, unreal. For example, consider the commercial advertising a brand of cars driven by Tibetan monks!