Let's proceed along the same line of reasoning

Now watch this video clip and try to figure out what aspect the advertising experts exploited in order to sell their product or their point.


To be clearer, I would like to give you an example. I find the advertisement of the air-conditioning equipment irritating. Most people would find it funny, but isn’t using animals on brink of extinction like pandas a bit paradoxical?

So think about the following:

Why  are animals used in advertising?

T
hink of the commercial in which the American actor Richard Gere advertises the brand of a car. It is shot in Africa, among lions, as if in Africa people could drive that car, or as if that car respected the natural environment!

Think about this issue, but please bring up some of your own.

Then:
Which ad is male-oriented?

Which reinforces pathetic stereotypes?

Which one is paradoxical?

 Which plays on the idea of sex?

Yes!!!  There appears to be lots of ads that hinge around sexual innuendos, because believe it or not sex sells. We live in a society obsessed with the idea of sex and advertisers know that, that is why lots of ads use it or hint at it!

Another important aspect to consider.

Why do you think lots of ads use paradox?

I mean, why do lots of ads use situations that you immediately spot as absurd, unreal. For example, consider the commercial advertising a brand of cars driven by Tibetan monks!

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27 risposte a Let's proceed along the same line of reasoning

  1. anonimo scrive:

    Animals are used in advertising, because they attract attention anyway, even if you are not interested in what ads consist of. They become objects, but it is difficult to notice it; the example with Gere is emblematic, but I remember also an ad that was a success: I’m thinking about the one which advertised sponges (Spontex) using a hedgehog. Most people liked it; personally, I found it bad.
    A lot of these ads are male-oriented: they mixed sex and soccer to advertise the channel Studio1, the car (Mercedes) seems to be good only for men and it’s the same thing for brandy Hanu Ars, etc.
    Certainly Canal Digital reinforces pathetic stereotypes: men watch always sport on Tv and they are obsessed with it. The wife finds the solution handcuffing his husband to the bed.
    Kuoni’s ad is paradoxical, especially for the message "A world of difference": this tour operator persuades customers to choose its travel agency in a strange (maybe not unusual) way.
    Levi’s plays extremely on the idea of sex, from beginning to end.
    Ads use paradox, because "normal situations" don’t surprise us. "New" and "unusual" catch our attention and advertising experts know that.

    Tiziana

  2. anonimo scrive:

    I think animals are used in advertising just to catch people’s attention. Animals are something different from our ordinary day ,especially thinking at the kind of animals used. They are often wild and far away from our routine. Can you imagine a great grand–mother who is 98 years old watching elephants, lions, snakes in contact with common people? Fantastic!!! An ad on television could become something “sacred and incredible, supernatural!!”.
    I think male–oriented ads are numbers 1, because it describes the power of the man, here he seems to be more important than the woman; number 5 because it concentrates on the man who is training for himself and he wants to catch women ’s attention >men perform better with an audience”, and numbers 6,7,8… which are all focused on men’ s behaviour. In my opinion the ad that reinforces pathetic stereotypes is number 5 again. Here there is a strong man who cannot be tired in front of women. The idea and the stereotype of a man who is always the strong sex!!!
    Ads numbers 4 and 6 are paradoxical. In fact in the first one, the helmet which has to protect people’s heads during the journey , is here the cause of an accident, then in the second one we can notice the paradox paying attention to the slogan in the end of the commercial. “A WORLD OF DIFFERENCE”, is the slogan… but… does the man who is “dreaming” feel the difference between his wife, and the other girl?!
    Ads numbers 2 and 8 are strictly related with the idea of sex, and this is (unfortunately) the thing that makes children (for curiosity) adults… and all spectators paying attention on the product publicized.
    In my opinion, lots of creators use paradox to make you think on their product, on the effects of their product and to grasp your doubts that will make you buy the product to fill them!!!
     Jessica L.

  3. anonimo scrive:

    In my opinion, animals are used in advertising to create an healthy atmosphere. Nowadays the problem of pollution is widespread so all the brands of car try to direct their ad to ecology. I mean, on the web I find many car ads where animals are used: cars take on animal’s quality (for example in the ad with Richard Gere there is a lion that is strong, fast and agile and therefore the car has the same features).
    On this video there are a lot of ads that are male-oriented. The first by Cell C is male-oriented because it typical of women, during a call, speaking in a loud voice. Even the second, made by Canal Digital, is male-oriented: instead of watching a football match, the woman prefers to “handcuff” her man only for watching her favourite tv channel: Canal Digital! Finally the commercial made by Studio 1 invites women to follow sports channel in order to improve men’s ability.
    Paradoxical elements are presented in several ads. I find the Mercedes ad, the Hanul Ars (alcoholic) ad and the Levis one extremely paradoxical. Relating to the second one: What has a tattoo in common with an alcohol? And why the man choose to tattoo a mermaid (like the typical I love MUM)? I think this ad has no sense, no connection to the product sold. But paradox has a strong impact because it remain easily imprinted on consumer’s mind. 
    Even the idea of sex used in advertising has effects on the consumer. It attracts everybody, male and female, young and old people. For example: in the Levis ad the idea of sex has, mixed with paradox, the main role. We immediately identify the attraction between the girl and the boy, which is emphasized with the sound. This choice means: if you wear Levis, you became sexy and handsome and you can have all the girls/boys you want.

    Claudia

  4. anonimo scrive:

    Let’s start saying that, in my opinion, the ways advertisers can undertake to sell products are mainly three: the “funny ad”, exploiting a paradoxical situation to stun the consumer, the “serious ad”, to show elegance and class, and the “problems-solving ad”, that lists the qualities and the benefits that the product offers. You would say that in this way ads loose all their originality and effect but, of course, there are hundred different themes and settings that advertisers can choose to create an original commercial. Generally speaking, however, animals are often used in the “ funny ad” because they are cute, adorable and they often  get humanlike features to create amusing stories. The topic of sex then, is widely used both in funny ads, joking on its stereotypes or problems, and in the “serious ad”, when it can be linked to passion, desire and pleasure.  Paradoxes are really efficient in commercials because they break rules and avoid common situations overstepping in the unreal and fantastic world. They amuse or stun consumers giving them a final or a situation they did not expect.
    In this video clip the male oriented commercial was certainly the one in the gym but on the other hand we have also a female oriented one, which is the wife playing the passion-card and tricking her husband. They both deal with sex but in the funny way. The commercial by Levi’s instead gives an example of  the implementation of the sexual topic to create an atmosphere of passion.
    Gloria Traina

  5. anonimo scrive:

    In my opinion the experts use the entertaining aspects of advertising to promote their products. For example I find funny the ad of the “Canal Digital” because I think the problem that many couples have is that they want to watch different kind of programmes and they are given a good solution.
    I think animals are used in advertising because they catch the attention of everyone so people pay more attention to the ads.
    In this video there are also male-oriented ads, like the one of the Mercedes and the one of studio1 channel, which promote the Belgian football and obviously reach mostly guys.
    To me the one of the “Canal Digital” reinforces a stereotype: men are interested only in two things: football and sex.
    The paradoxical ad is the one of “kuomi”. In my opinion it is impossible that a man takes another woman for his wife, even after a holiday that makes him forget everything! There are also ads that play on the idea of sex, there are lots of these kinds of ads, but in this video the funniest is the one of the Levi’s jeans because there is a mix of sex and jealousy that, with the suspance too, makes the commercial bizarre and spicy.
    To me the reason why lots of ads use paradox is that it catches the viewer’s attention and the commercial results more effective.

    Arianna

  6. anonimo scrive:

    I think that using animals on brink of extinction like pandas is a little bit paradoxical and sad…
    By using a “fake-panda”, this ad highlights the absence of this kind of animals…
    Lots of ads use animals in different way because, like the using of children, catches immediately our attention but in too many cases this kind of choice turns in a sort of abuse!!!
    Among the ads the male-oriented are the majority:  the first one, the “Studio one” ad, “Kuoni” ad, the “Mercedes” one , the brandy one and “Levi’s” one.  Lots of ads are male-oriented because a research tells that men are the  favourite  victims of commercial.
    In my opinion all ads reinforces stereotype in different ways, some clearly visible than other. Here the “canal digital” ad reinforces a stereotype of married life: a typical scene of a couple married for ages.
    The most paradoxical ad is the “Mercedes” one that has Tibetan monks as protagonist.
    I think that lots of ads use paradox according to focus on something strange and something that can capture our attention and engender us some thoughts.
    Lots of ads is based on the idea of sex and here we can found many example: the brandy one, the” Levi’s” one, the “Kuoni” one!
    CHIARA B.   ðŸ™‚

  7. anonimo scrive:

    In advertisement we often see animals, we are amazed and sometimes touched by animals such as dogs, cats and above all by rare and  exotic  species, for example pandas. In advertising, pretty and “sweet” animals have a big power and a strong influence on children, as beautiful and healthy babies have on adults, especially on women. But there are different sorts of them used, so that they can catch both children and adults’ attention. Advertisers can use animals such as pandas, bears, zebras,… in the sense of tenderness, a sort of reminding of childhood and puppets for example. Other animals may refer to power, like in the commercial with Richard Gere, where lions appear. Moreover in the commercial of a beer, there is a drunk dog as protagonist, so for the leading element we have the common but special relationship between men and dogs. Of course the commercial set at the gym with the girls doing aerobics and the man behind who is watching them is a male-oriented but also a reinforcement of a pathetic stereotype. Which man has not ever had at least a quick glance as the man in the ad did? Another man-oriented ad could be the one with the man riding his “Vespa”. Linked with this topic, we have lots of commercials which play on the idea of sex, of course. The ad with the voodoo doll, the handcuffs, the man taking an unknown woman for his wife and the guy making him brand a tattoo with hot iron. Finally there are few paradoxical ads, the most evident is the ad with the Tibetan monks driving a brand new car and enjoying it. Paradox is often use because it is an easier way to get impressed in people’s brain, we can either try do think of a striking quotation or, I think it would be a bit easier, try to create a paradox, quickly understandable or not. Actually in advertising we always see the same elements, but until advertisers manage to influence consumers in such an easy (from their point of view), these characteristics are going to be used.

    Sara T.

  8. anonimo scrive:

     

    Ads have to catch our attention, have to shock us and it is not so easy find a new way to surprise possible customers.

    Animals are used because they, especially pet or puppies, are sweet, beautiful, small and funny( I think about the little white dog of Scottex). Sometimes animals mean nature, respect, freedom, real and pure world ( I think about a drink advertising where wild animals are on a party and they play like they are humans).
    An other powerful weapon of ads is sex.
    Sex is something violent and inner, it is something we feel but we can’t say. For this reason when we see or hear something connected whit sex we are aware of what happens on the screen but we can hardly think about it, sometimes.
    Then, they can play with paradoxes.
    Paradox is the best way to catch our attention, because we expect something that logically has to happen but on the contrary happen other things completely unexpected.
    Paradox is put a normal and everyday situation and make it different,extraordinary, unusual.
    In this way we are interested in advertising product.

    sabrina

  9. anonimo scrive:

    i think animals are used to make this spot funnier and to catch people’s attention in a original and unordinary way. the protagonists of this ad are pandas, unexpected animals by viewers, so they leave their mark on their minds. The problem is that a seller ,unaware of ad’s techniques, doesn’t recognize the real sense and the paradoxical meaning : they are selling air -conditioning equipment through animals on brink of extinction, why does people say nothing?But now I am reasoning in a " western way" so to say, therefore i have got an influenced point of view. I think this spot is launched just in asian countries and it maybe has a different effect on a chinese viewer from a western one… i don’t think that chinese people doesn’t respect  an emblematic animal for their country,therefore it is difficult give an immediate judgment.
    but there are lots of examples with animals used in ad. Here in Italy it is really famous the commercial with Gere in Africa…but the most important slogan for producers is selling something based on what people  want to see.
    not only animals but also sex has got an important role in commercials. producers play on his stereotypes and they are mainly oriented to male genre: for example the " studio one" ad..it is nothing special,in fact dreary and stupid, but i am sure studio one’s male viewers are increased! it is cleaver as these companies  exploit males’s weak point !! 😉   Elisa

  10. anonimo scrive:

    Animals are symbols,they can be associated with several values,which differ from person to person. Animals attract everybody,regardless age,sex or race. Every single animal has its features and our minds connect the image of that specific animal with personal sensation and with our inner experiences and fears. A lion expresses potency,a puppy stands for tenderness and a cheetah simbolize agility and speed. Even animals are stereotypes.
    Sex is another hot tool sales nowadays,it catches our attention,and this is what advertisment is about. If a commercial,like the Levi’s one,shows sex,it makes a hit, and the sales are going certainly to rise.The male-oriented ad is very popular because we live in a male chauvinist society:man are the ones who are going to save our world,because they are strong and have physical power.
    As I have already pointed out the aim of advertising is to strike people,and this could be one of the reasons why the advertising writers describes paradoxical situations;it may be that they want to make consumers think about affairs and circumstances that are unknown,so that people will wonder more about it and consequently about the brand.
    Valentina

  11. anonimo scrive:

    In my opinion animals are used in advertising because they catch people’s attention. They becomes objects, they are different from our ordinary life so we are attract by them.
    I remember the Gere’s commercialo, I find it very beautiful because the landscape is fantastic, the lions are fascinating but I think is not the right scenery for a car’s ad, in fact does not respect the natural enviroment.
    I find an other car’s commercial (You tube- Audi quattro &dog) where a dog pursues an Audi in the snow, the car turns without problems instead the dog slips on the snow and goes off the road. Many people find it great, personally I think  it is stupid.
    Lot of these ads are male-oriented, for example: the Cell C ad, where is described the power of man; the Channel Studio 1, where is mixed sex and football; etc..
    In my opinion Watch Studio 1 commercial reinforces pathetic stereotypes, the man who watch constantly the bottom of girls when they exercise, when they turn toward him he tries to be "macho" but he cannot succeed in doing this. 
    Ad of Watch Studio1 plays a lot on the idea of sex, Kuoni’s ad plays on this idea too because the man wants a contact with his wife, also levi’s ad is connected with sex, it explicitely shows a cuple doing sex preliminary.
    I think ads use paradox because catch people’s attention with something unusual. People is attract by the unreal and absurde things and advertising experts play with this attraction.

    lory

  12. anonimo scrive:

    I think that animals are used in advertising because they catch our attention. Animals become  objects. In same case they are used like an instrument maybe to compare the characteristic of animals and human being. Moreover animals are used also because they are sweet and beautiful and they act in our emotions. In my opinion in the commercial with Richard Gere the car is speedy , agressive and elegant like an lion.
    According to me lots of Ad are male-oriented for example the one of the Mercedes.In the advertising are used a lots of stereotype , maybe to make stronger the concept express in the Ad.
    The Ad with the pandas is paradoxical. Are used paradoxical in order to create something "indelible"in your mind.
    The ad of Channel Studio 1 play on the idea of sex  and they invite woman to follow sport in order to improve men’s ability. Infact this spot end with:" man perform better with an audience". Also the Ad of Levis play on the idea fo sex.

    Anika

  13. anonimo scrive:

    These ads use paradoxical situations and unexpected developments in order to imprint the ad on your mind, to let you memorize it. They hinge around particular stereotypes and sexual promiscuity in order to let the viewer understand the situation immediatly and enjoy the ad. Consumers don’t think at themselves in situation like those, because they’re absurd, but can recognize themself at the beginning (being behind a car driving crazily for example) and this helps the ad to get closer to the reader, and even to be memorable to him

    Davide

  14. anonimo scrive:

    To me animals are used by companies because they attract more people; let’s think about the ad presented by Jessica, during our English lessons: it would not be so effective without the presence of that sweet elephant and of the funny monkey. They are also animals that we cannot see every day and everywhere: wild animals attract both young and elderly people that have not ever seen those animals. Moreover, let’s think about those commercials that advertise specific products for cats and dogs: as “testimonials” we are used to see gorgeous cats and beautiful dogs that play with their owners that are meant to persuade animals’ lovers into buying those specific products.
    There are lots of ads that are male-oriented: the one that advertises Channel Studio1 is the most representative, but also that commercial where we can see the man sunbathing between his wife and another girl.
    Pathetic stereotypes are reinforced in several ads: the first one stresses the habitude that lots of women have: speaking loudly at the phone (but no all of us do it!!!! XD); the second one stresses the unbridled men’s love for football; but the most effective is Channel Studio1’s ad!! A man cannot be tired while doing sports: the protagonist tries to show up but he does not reach his aim!! He becomes only a funny and unfit man.
    The most paradoxical is the “kuomi” one: a man will not ever take another girl for his wife, especially when she is lying near him!!!! But are paradoxes that attract people: unreal situations mirror our hidden dreams, our fantasies and this is why they are used. They are meant to hurt people’s unconsciousness and to provoke in them reactions to the product.
    Another aspect is the use of sex in advertising: the Levi’s ad is the most significant and the most explicit: it plays on a spicy story that leads you into watching it till the end; you cannot take your eyes off the ad because you are like mesmerized and you want to see how the story ends. It is a commercial that attracts both men and women because love, sex, jealousy and…jeans are the things that join also the most different guys of the world.

    Stefania

  15. anonimo scrive:

    First of all, there is a natural feeling for animals, even if they are caught in hilarious or puzzling situations, or even if they has nothing to do with the product. Liveliness and tenderness are the features that make animals so attractive.
    The male-oriented ad are unquestionably Canal digital, Studio 1, Kuoni, Hanu ars ads.
    I think Canal Digital, studio 1 and Levi’s ads, apart from reinforcing some stereotypes, are very poor in originality.
    The firs and last one are paradoxical. They really put you down. I think also Studio 1 is quite paradoxical for the pun of words that it suggests.
    Let say that most of them hinges around sex, apart from the first, the forth, Mercedes’ ad and the last one.
    Paradox leave in you a great impression, they make you laugh, they make you think about what is being advertised and the way it is being advertised.

    stefano p

  16. PaulAuster2008 scrive:

    My dear students, thanks for the nice considerations.  You are growing into advertising experts, no doubt about it! I liked lots of the examples you provided.  You are certainly help me keep updated with lots of commercials or ads I was not aware of.  I must confess I do not watch much telly, so I am not that well informed about commercials on tv. However, thanks to you, I am getting a crush course on it!

    Tiziana, you got the main point: advertising exploits “the unusual” to awaken us from the “usual” (to awaken us from the lethargy of custom, the Romantics would say!).  As Claudia points out, the use of paradox leaves a mark.  Some connections are so absurd (thus paradoxical) that we notice them straight away, and this is one of the main techniques used in advertising, isn’t it?

    Gloria’s categorization of advertising (funny, serious and problem-solving) is quite interesting.  As Arianna and others of you  point out, the use of animals touches the “sensitivity” chord inside us.  The same happens with the “use” of children.  Do you remember the “Evian” commercial? Sara raises a point: if we stopped watching commercials that offend some categories (think of male-oriented advertising), would advertising experts have to change and hone their techniques?

     

    NOTICE: the Italian word “testimonial” in English is rendered with “endorsement”.  If a famous person endorses a product or service, they say in an advertisement that they use and like it.

  17. anonimo scrive:

    Dear Nazzarena,
    You made your point quite clearly! You touched on all the points I had asked you to consider. Your words reveal at times annoyance as to the use of stereotypical images in ads and commercials.  You fight back the shallowness of certain stereotypes (e.g. the Italian macho) and certain "objectable" uses of the woman body. Thanks.
    See you!

  18. anonimo scrive:

    I was really impressive by these advertisements.”Sex” is one of the major theme and it used in two different ways: the first in a satiricol/ironical way and the second in a cheap/coarse way.For example sex is the keyword for Canal Digital’s ad ,the sexual reference catchs the attention of the spectator in a funny way.Different is the case of Trane’s ad, that I found really offensive,above all for the binomial animal(Panda)-sex.To the question “why animals used in advertising?”,I think that animals involve people to wacht the ad, dreaming of the beauty of the nature,the nobility of the animal and so on. Nevertheless I noticed that lots of commercials was male-oriented like in the Studio 1‘s commercial where the woman becomes a sexual-objec to satisfy the unreachable desires of men(in fact it is perfect for a football channel!). As a woman I’m disgusting by the stereotypes of the “Perfect Man”,saved by a pair of jeans and as italian girl I’m really annoying by the italian stereotypes that describe our country as foolish. To the question “Which one is paradoxical!”,I think Mercedes Benz’s commercial it is the most unreal ,a Tibetan monk that drives a car is absurde because repudiates the ideals’s Buddhism about materialism.And this is why lots of ads use paradox,because only through it commercial becomes attractive and effective.
    Nazzarena  

  19. anonimo scrive:

    I think that animals are used in advertising because they are somehow different, it is not common to see animals on advertisements, so when we watch ads with animals, it is simpler that will be printed in our minds.
    For example the ad that Jessica presented, the one with the elephant buying medicines with Mastercard: that was impressive, because it is not common to see elephants acting like that!
    To me the ads which are male-oriented are: number 1, because it shows the power of the man, the woman can not take her celly back. Why could not be a woman taking away the cell phone to a man?! but even numbers 5,6,7 and 8, which reinforce the stereotype that "man can".
    The ad i found really pathetic is number 5, the one from studio1, because it is absourd! This maybe refers to a sexual context, but i found it really unuseful and so "man-kind", i mean an ad really just for man. Do we really have to be considerated just for our bottom? This one, as the "Kuoni" one, refer to the area of sex: which in advertisements is used so much. The ad that underlines a strong paradox, is the one with monks, they drive a car and they are actually having fun. I think paradox are used because stress the particularity of the ad, this use helps the viewer to remember the good sold.
    Sara M.

  20. anonimo scrive:

    Sex is a topic that influences a lot the public. It has always had a mysterious and fascinating side, perhaps because it has been considered a taboo for a long time. A few years ago came out in the open, thereby entering into our daily lives, with no respect and regard for younger viewers. Now we find references to sex everywhere, and not just in advertising but also in sometelevision programs: any excuse is good to refer to sex. The ad that best demonstrates this trend is the Levi’s one. The female figure is clearly objectified, as it happens in  most other advertising of perfumes, clothing, liquor and so on.
    Using animals in ads, it is useful to attract the attention of the audience, to awaken their protective and emotional istinct. However in my opinion, this can be considered a form of objectification, and sometimes a way to ridicule them.
    Tthe most male-oriented commercial is the one of Watch Studio 1, where women are not only exploited but also objectified to advertise something that is purely masculine, just as football.
    Jiulia

  21. anonimo scrive:

    Personally, I found some of these ads really bad and distasteful. The first one is quite acute, it makes you smile while you see that woman, a businesswoman maybe, trying to get back her phone jumping and smiling (of annoyed smiles). The second is not very funny, in my opinion: that man lashed at bed and his woman happy because she has the zapper… It plays on common stereotypes of middle-aged couple during their evening quarrels in front of television! The third ad is horrible to me: poor dying out animals like pandas (that we know living in China, and the brand is maybe Chinese) are here ridiculed and mocked. Animals are often used in advertising because they are cute, helpless, sweet. But many times their images are just exploited in order to sell goods. And in this ad especially, I found very disgusting when the face of a man comes out of the panda’s backside and smashes its extremities, and also at the end, when always the same man stays there with the head of that panda… how sad and tasteless! Then there is an amusing ad with a man out of breath doing his exercise bike who pretends to be fit only when a group of women turn to his way. And the slogan (“Men perform better with an audience”) is really suitable! I found interesting that of the boy who goes in so called ‘bad places’ just in order to get a tattoo! At the beginning I thought it was something about drugs or things like this! The ad that plays on the idea of sex is the one of Levi’s, with a girl that makes a woodoo-doll with the photo of someone who is probably her ex boyfriend. There is a climax before she points the needle at the boy’s crotch, but then it comes out it was only for a button. The paradoxical one is the ad of Metro, really funny as they say that real life is different from what happens in movies, like people who ‘take the shower’ as it were the bus!
    In advertising, boosters use paradoxes to catch the attention and their goods to stuck in people’s minds.

    Erica

  22. anonimo scrive:

    I didn’t like the "Evian" commercial, it was out of place and it was very irrespectful for watchers. Anyway I believe that a lot of people liked it maybe because at first sight it was funny,the music was very involving,the location was interesting and of course the actions of the babies were hip and cool. Not everybody are cultured and are not up to understand the INTERTEXUALITY of the commercial. I don’t believe that in the future consumers will stop watching commercials and ads,but if it will happen advertising experts are definitely going to change their techniques. Even they have to keep up with consumers and people’s opinions,habits and customs. I’m sure they will try,even in the future, to dazzle and amaze consumers!! This is what advertising is all about:it is not a bad quality,but they have to respect the morality and the ethics of citizens.
    Valentina

  23. anonimo scrive:

    Every company wants to sell as much as they can, that is why they use sex and animals.
    People do not change channel if they see a soft and cute animal like panda, even if they are not interested in that product.
    In the air conditioning ad, there are two pandas, but in the end we realize that one panda is a man who have to settle the conditioner.
    Most of these ad are men-oriented, for example in Channel 1 commercial we see a man who is watching young and beautiful girl making gym.
    What make me think is Mercedes commercial; is quite paradoxical that Chinese man let a Tibetan monk drives his car that is a very expensive car like Mercedes; it is extremely strange and impossible that something like that will happen, even if it will be beautiful!!!
    I found horrible Levis commercial; it left me speechless! I cannot understand what is the point of making a jeans commercial with a couple that try to make sex while the former girlfriend makes a voodoo ceremony… it does not make sense!!

     

  24. anonimo scrive:

    Every company wants to sell as much as they can, that is why they use sex and animals.
    People do not change channel if they see a soft and cute animal like panda, even if they are not interested in that product.
    In the air conditioning ad, there are two pandas, but in the end we realize that one panda is a man who have to settle the conditioner.
    Most of these ad are men-oriented, for example in Channel 1 commercial we see a man who is watching young and beautiful girl making gym.
    What make me think is Mercedes commercial; is quite paradoxical that Chinese man let a Tibetan monk drives his car that is a very expensive car like Mercedes; it is extremely strange and impossible that something like that will happen, even if it will be beautiful!!!
    I found horrible Levis commercial; it left me speechless! I cannot understand what is the point of making a jeans commercial with a couple that try to make sex while the former girlfriend makes a voodoo ceremony… it does not make sense!!
    Chiara F.

  25. anonimo scrive:

     i like the last point raised by Valentina about Evian commercial… I don’t find it funny at all….even if very astonishing because of the rap music and the babies dancer. I have just watched again the international video of the ad..there are baby of all the races, and they are dancing together..this is could be considered as a good point, a sign of unit and peace….maybe music and  baby’s action would hide this important point..but this is not the real aim of producers…just a type of "covering"…and I don’t think it is funny  because they are exploiting  baby’s sweetness to sell water!!!!
    However at 0:28 , when babies grasp the net…does it seem a strange movement , with a sexual connotation..doesnt’ it?
    Maybe I am too pessimist….but i don’t think so…as we saw in the other commercials sex is a key point for advertising..unfortunately i would say!
    however i have just found another Evian commercial , this is the link
      
     http://www.youtube.com/watch?v=bpiEws0EKG0&NR=1

    it is really interesting!

    to reply to Sara’s question….Yes , I am sure they would change and adapt their tehcniques…

    Elisa =) 

  26. anonimo scrive:

    Elisa (),I saw the evian commercial you were dealing with,and it is even worse than the one seen in class:this time the set is a swimming pool but it could remind us the amniotic fluid,because they are babies,even if they are acting and dancing like adults. I don’t want it to be a vicious circle but on youtube,while I was watching Elisa’s video I bumped into another Evian commercial but this time the main characters are older people,in my opinion it is a shame! Evian’s advertisers have no scruples,they would do anything in order to sell!

    However this is the web site:http://www.youtube.com/watch?v=ao6IxKjBVuw&feature=related

    Waiting for your opinions classmates

  27. anonimo scrive:

    Elisa (),I saw the evian commercial you were dealing with,and it is even worse than the one seen in class:this time the set is a swimming pool but it could remind us the amniotic fluid,because they are babies,even if they are acting and dancing like adults. I don’t want it to be a vicious circle but on youtube,while I was watching Elisa’s video I bumped into another Evian commercial but this time the main characters are older people,in my opinion it is a shame! Evian’s advertisers have no scruples,they would do anything in order to sell!

    However this is the web site:http://www.youtube.com/watch?v=ao6IxKjBVuw&feature=related

    Waiting for your opinions  
    Valentina