Last but not least!!!

Your workshops are over!  You did a great job.  Interesting ads, interesting comments and observations.  Looking forward to finding the time to check your tests now!
The commercials
analysed by Anika, Elisa, Lory and Julia  respectively are proof of the paradoxes underpinning advertising.  On the one hand it seems (or it PRETENDS) to promote certain values, on the other hand it negates the very values it "makes up" to support and at times reinforces negative stereotypes.  So, as we stated at the very beginning of our "investigative" journey, we know we must be very wary of the "pitfalls" (most times invisible and dangerous, because subtle and dressed up in "friendly and amiable" clothes) of advertising.  BE WARY, be always on the watchout, always use your head when it comes to advertising!

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4 risposte a Last but not least!!!

  1. anonimo scrive:

     

    ACT ON CO2 “BED TIME STORIES”
    When I was looking for a commercial the color of the eye's child stroke me so I want to start just from here.
    At the beginning of the story the child is happy and curious listening to her father who is telling a fable about animals which lived serenely before the development of new technology.
    Suddenly the glance of the little girl changes and she becomes sad and scared. The music is higher and gloomy (melancholy) describing the feelings and the behaviour of the characters, in particular there is a strong foreground of the rabbit which is frightened and it is crying.
    The opened book in the father's hands gives us another strong impact, in fact there is a wicked and enormous cloud with terrifying hands, mouth and eyes that it is keeping the control of the city.
    The story continues and everything in the village is under the sea.
    We can notice that on the left of the screen there is a signboard which tells: “The world's end”. It is an important detail because it anticipates what could happen in the near future.
    Finally the voice of the narrator (the father) tells us the cause of this environmental disaster: there is too much consumption and waste of energy and electricity.
    So the book shows us a girl who is switching off the light, a simple gesture that everyone could make easily to save energy and so the future of the planet.When the father seems to be at the end of the story his daughter asks him if there is an “happy ending” in the fable but, unfortunately, the father can't give her an answer.
    The planet is in our hands. We are the only one responsible for its health.

    It's up to us say the story end. We can do it”.

    This is a social commercial about the emission of CO2 on the atmosphere. This ad is addressed to children, adults and everyone who loves Nature.
                                                                        Anika

  2. anonimo scrive:

    I decided to analize this spot because, even if it is simple and at first sight may seem superficial, it actually deals with the stereotype of the italian man and also with the female figure.
    The commercial is set pherhaps in southern Italy, as demonstrated by the typical folk music that follows the whole ad. The product advertised is a BMW convertible.
    I think that this d could be split up into three main parts. The first sequence shows a beautiful mediteranean girl standing at the balcony. Immediately after the shot focuses on the object of her attention: it is a man, who rushes out of the house of the girl, maybe his girlfriend. Her eyes suggest that the two have just had a relationship, and maybe now he's in late for work. So the boy leaves quickly with his BMW convertible.
    In the second part we see him darting among many of the village streets in order to reach his destination. At this point, the guess of the girlfriend falls!! Three other girs, his lovers, were looking out of the windows, as if they knew that he would have passed that way. Each of his lovers in fact throw him a special "gift", that is a tank top or a bra; but he tries to avoid catching them. The final scene dissolves the whole plot: the protagonist was not in late for work, but for his wedding ceremony!!
    Once he reached the church, he finds his future wife in tears and also the disapointing glance of his future brother-in-law. But since he is well-educated, he hands to his fiance a tissue, that turns out to be a sexy pair of panties.
    It is interesting the stereotype of man shown here: he is a latin lover, a play-boy, who can have all the women he wants because of his wonderful car!
    But also the BmW itself encompasses many differents beliefs: the man that possesed it, should be rich & single; a man with a career but without a family: someone who can think only of having fun.
    The message of the spot, as can be read also in the slogan " it could just save your life", is : no matter in how many problems you are, 'cause you can put everything in any vent, thanks to your BMW, you'll come out clean & happy.!!
    Now concetrate on the female figure: in this ad she manipulated and ridiculed. The first four beautiful women, probably models, are painted as a sexual object, a disposable. The faithful wife must endure or pretend not to see the behaviour and betrayals of her man!
    I think this is a sexist and discriminatory advertising: the boss man has the right to do whatever he wants, while women have to accept and accomodate him.
    I wonder how is it possible that in the twentyfirst century, in order to raise the audience or to sell a product, it is necessary to abuse of the female figure!!!! Where is the dignity of those ho accept this treatment???
    The strumentalisation of women is present also in some tv-programs, where "we" cover secondary roles that disparages our intelligence.
    This ad shows how far is the evolution of human being, in particular of men.
     
    Jiulia B. 

  3. anonimo scrive:

    BMW COMMERCIAL:

    I decided to analize this spot because, even if it is simple and at first sight may seem superficial, it actually deals with the stereotype of the italian man and also with the female figure.
    The commercial is set pherhaps in southern Italy, as demonstrated by the typical folk music that follows the whole ad. The product advertised is a BMW convertible.
    I think that this d could be split up into three main parts. The first sequence shows a beautiful mediteranean girl standing at the balcony. Immediately after the shot focuses on the object of her attention: it is a man, who rushes out of the house of the girl, maybe his girlfriend. Her eyes suggest that the two have just had a relationship, and maybe now he's in late for work. So the boy leaves quickly with his BMW convertible.
    In the second part we see him darting among many of the village streets in order to reach his destination. At this point, the guess of the girlfriend falls!! Three other girs, his lovers, were looking out of the windows, as if they knew that he would have passed that way. Each of his lovers in fact throw him a special "gift", that is a tank top or a bra; but he tries to avoid catching them. The final scene dissolves the whole plot: the protagonist was not in late for work, but for his wedding ceremony!!
    Once he reached the church, he finds his future wife in tears and also the disapointing glance of his future brother-in-law. But since he is well-educated, he hands to his fiance a tissue, that turns out to be a sexy pair of panties.
    It is interesting the stereotype of man shown here: he is a latin lover, a play-boy, who can have all the women he wants because of his wonderful car!
    But also the BmW itself encompasses many differents beliefs: the man that possesed it, should be rich & single; a man with a career but without a family: someone who can think only of having fun.
    The message of the spot, as can be read also in the slogan " it could just save your life", is : no matter in how many problems you are, 'cause you can put everything in any vent, thanks to your BMW, you'll come out clean & happy.!!
    Now concetrate on the female figure: in this ad she manipulated and ridiculed. The first four beautiful women, probably models, are painted as a sexual object, a disposable. The faithful wife must endure or pretend not to see the behaviour and betrayals of her man!
    I think this is a sexist and discriminatory advertising: the boss man has the right to do whatever he wants, while women have to accept and accomodate him.
    I wonder how is it possible that in the twentyfirst century, in order to raise the audience or to sell a product, it is necessary to abuse of the female figure!!!! Where is the dignity of those ho accept this treatment???
    The strumentalisation of women is present also in some tv-programs, where "we" cover secondary roles that disparages our intelligence.
    This ad shows how far is the evolution of human being, in particular of men.
     
    Jiulia B. 

  4. anonimo scrive:

    BEAUTY PREASSURE

    The Dove Self-Esteem Fund is proud to presenta powerful film that reveals the impact that beauty industry has on girls.
    The film opening titles along with the song "La Breeze" by the english band Simian. It then dissolves into the face of a beautiful red-hair girl, she has an innocent and happy expression and she smiles, the music is slow but when the moving frames starts, the music has a crescendo and goes faster, when we see the girl with her classmates the music returns slow.
    The song keeps building, repeating the lyrics "Here it comes…here it comes..".The music takes off and the little girl is quickly followed by a bombardament of fictionalized images, video clips, product shots and advertisements, all illustrating the impossible standards of beauty in modern media. The film ends with the text "Talk to your daughter before the beauty industry does".
    Surfing the net i found even the making of this ad and i choose same informations, for example: the posters of the perfect models are photographed in Toronto, the director aligned them to be smooth moving frames, if we pay attention the women in the videos, which advertise slimming products, said the same thing: "You look younger, smaller, lighter, slimmer, tenner, ect..".
    In the end we can notice that the girl is sad and angry maybe because, like a lot of other people, she thinks she's not beautiful, after that we can see the logo of the campaign done by Dove.
    I choose this social ad because I think is very important to help, in this case women, to increase self-esteem. Especially girls are more easily influenced by mass media, they are weak and so they are more exposed to the risk of psychologicall disease which can imply serious problems to health like obesity, bulimia and anorexia.

    Lory  

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